New Lauch: PinoPlex™ for shiny hair

The protective cuticle layer of the hair is an indicator of healthy hair – when the scales are smooth, moisture is locked into the hair which, in turn, appears healthy, beautiful, and vital. However, if the scales are open and protruding, moisture is then lost and the hair looks dull and frizzy. This process mirrors the open and closed structure of pine cone scales, and thus serves as a bioinspired concept. 

Mibelle Biochemistry has developed PinoPlex™ - a new innovative and sustainable hair care ingredient, which is inspired by said concept of pine cone scales, which open and close depending on weather conditions. As an upcycling product, the active is derived from pine cones (Pinus sylvestris) that are hand-collected in exceptional and carefully selected French forests. To obtain the valuable ingredients, a gentle, green, microwave-assisted extraction process was implemented. 

PinoPlex™ is a powerful moisturizer for the hair shaft and can combat dry and damaged hair. It not only penetrates the hair, but also retains water by levelling out the hair cuticle, making the hair smoother and shinier. This bioinspired ingredient prevents split ends and improves hair fibre integrity, making it more resistant to daily stress and breakage. It also supports keratinocyte differentiation in the hair matrix, which makes the hair grow healthier and stronger. PinoPlex™ is an ideal ingredient for various hair care applications such as split-end menders, leave-in conditioning repair creams, hydrating overnight leave-in conditioners and much more.

Benefits of PinoPlex™:

• Leaves hair looking smooth and shiny

• Increases hair moisture

• Prevents split ends

• Provides strength and resilience

• Supports keratinocyte differentiation for healthy hair